Online Marketing for Busy Authors, with Fazuzia Burke

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Author and Entrepreneur Fauzia Burke is the guest on this episode of The Author Biz

Today’s topic is online marketing for busy authors. How’s that for a hook to a post and a show, right?

Fauzia-Burke-lgWell, that’s actually the title of a new book by Fauzia Burke.  After spending 20 years helping authors promote their work online, Fauzia has finally written a book, which she calls a Step-by-Step guide to help us navigate the dizzying range of online marketing options available to us today as authors.

In addition to her work as an author, Fauzia is the founder and President of FSB Associates. She’s worked in book marketing and publicity for all of her professional life. After starting her career in the marketing departments of two large publishers, she founded FSB, one of the first firms to specialize in Internet publicity and marketing for publishers and authors, in 1995.

We cover a lot of ground in this 48-minute interview, including topics like author branding and the importance of identifying your reading audience. Then we discuss various ways in which you can, and should, engage with your readers, now matter where you are in your writing journey.

Fauzia Burke Interview Notes:

Fauzia shares her professional history as the founder and president of FSB Associates and her 20-year history of book promotions.

Online-Marketing-for-Busy-Authors-hi-resWe discuss the ways in promoting her first book, ONLINE MARKETING FOR BUSY AUTHORS, is different than her experience promoting the books of her clients.

We discuss the difference between marketing, publicity and public relations.

Fauzia shares her thoughts on the long term benefits of relationship building as an author.

We discuss the specifics of her marketing plan for ONLINE MARKETING FOR BUSY AUTHORS

We discuss the importance of branding yourself as an author, with a focus on branding for novelists.

We discuss the importance of analytics and Fauzia shares the metrics she feels are the most important for authors to track.

Knowing your readers is essential for any author. Fauzia shares some tips on how narrowing your focus can help you reach your readers more effectively.

We discuss the importance of reader engagement to the long term success of any author.

Fauzia shares specific advice for both new, or aspiring authors, and for authors who have already published several books.

Links:

Click here to listen to episode 73 of The Author Biz

Thanks to Fauzia Burke for joining us this week and Thanks for Listening!

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but The Author Biz will earn a small commission.

The Podcast-alypse of 2016: The Self Publishing Roundtable

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I had the great pleasure of chatting with a very select group of author podcasters on the Self Publishing Roundtable last week. Hosts (and podcasters) Erica Conroy and Robert Chazz Chute invited Hank Garner host of the Author Stories PodcastPatrick Stemp, who hosts the To Be Read Podcast, and me to discuss hows and whys of our podcast lives.

Despite a few technical problems on my end with Google Hangouts, I’m happy to report that I learned some things from the hosts and guests that I’ll be putting into effect soon on my shows.

You can watch (or listen) to this entertaining podcast at the Self-Publishing Roundtable website.

This Author went from zero to $10,000 per month in 90 days

Zero to $10,000 per month in 90 days

Author Michael Anderle is this guest on this first every audio and video episode (see below) of The Author Biz.

Have you seen those year-end articles by indie authors who share sales numbers on their websites? In some cases those numbers are staggering, and it’s easy to read them and ask yourself, how the heck is it even possible to sell that many books.

If so, you’re not alone. It’s hard not to be impressed and happy for those authors. But it WOULD be nice to hear exactly how things started for them.

Michael’s Journey

In December, Michael Anderle heard an episode of The Author Biz where I mentioned being a bit of a spreadsheet geek, so he sent me a link to the spreadsheet he uses to track the major components of his author business. The spreadsheet included daily sales and borrows for multiple books, as well as his marketing costs across using various advertising platforms, including Facebook.

The numbers showed remarkable sales growth in a very compressed time frame, and since this is the beginning of Michael’s career as an author, they also provide some useful guidance.

Death Becomes Her coverHere’s the short version: Michael published his first book, DEATH BECOMES HER on November 2nd, 2015 and earned $6.00. He wrote and published two more books in November and generated Amazon royalties of $427 for the month.

In December wrote and published one more book (more…)

I was a guest on TBR Podcast Episode 85

Imagine sitting around a comfortable table chatting about books with people who really know and love the subject. I spent a very pleasant hour last night doing a digital version of that very thing on the TBR Podcast, a weekly show that’s all about books. We talked a lot about mysteries and thrillers last night, but the show is not focused on any particular genre.

I’ve been a fan of the TBR (to be read) Podcast since I first learned of it from an author friend, John L. Monk, who has since become a co-host of the show with Patrick Stemp and Michael La Ronn. Michael was unable to be with us last night, and Erica Conroy was his highly capable replacement.

We made for a diverse group. John writes science fiction and some crime, Patrick is the author of children’s books, with a very eclectic reading list, and Erica writes science fiction romance. I love the way the show opens each episode when everyone takes the microphone to talk about what they’ve read for the past week.

I’ve had these “book talk” type evenings before at writers conferences, but this was my first evening of digital book chatting, and I really enjoyed the time.

I made a few book recommendations myself last night, but we talked about a few titles that I couldn’t remember so I’ve linked those below.

ALL IN - By Joel Goldman and Lisa Clink

WRITING THE NOVEL FROM PLOT TO PRINT TO PIXEL - By Lawrence Block

The TBR Podcast is recorded using Google hangouts, and this was my first time on that platform, which allows them to present the show both live as a hangout and in podcast format.

I had a great time last night and appreciated the opportunity to spend time with Erica, Patrick, and John.

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but I will earn a small commission.

How to Make 2016 Your Best Year Yet, with Honorée Corder

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Honorée Corder is the guest in this episode of The Author Biz

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Have you looked at your calendar recently and asked yourself where has the year gone?

If you have, what’s your next thought? Are you reflecting back on the goals you set for the past year? Did you achieve those goals for 2015? If not is it still possible in the next month to hit those targets?

Today’s show is all about finishing strong with your author biz in 2015 and planning for a successful 2016.

Prosperity for Writers Productivity Journal, by Honorée CorderWho better to help us with these topics than Honorée Corder? She’s the best-selling author of more than a dozen books, including PROSPERITY FOR WRITERS, and the just released PROSPERITY FOR WRITERS PRODUCTIVITY JOURNAL. In addition to her work as an author, she’s a successful entrepreneur, a business and executive coach, and a keynote speaker and corporate trainer.

Prosperity for Writers, by Honorée Corder, CoverIn this 40 minute episode, we talk about finishing strong in 2015, planning for 2016 and how your goals for next year will tie directly to your production plans. We also get into using Honorée’s Short Term Massive Action plan as a guide for planning your 2016.

Show Notes

  • We discuss ways of finishing strong, or what Honorée calls, “running through the tape,” as we close 2015.
  • Honorée shares end of year advice for authors (like me) who won’t hit all the publishing goals they set for themselves in 2015.
  • Short Term Massive Action (STMA) is a plan that Honorée teaches in Vision to Reality where plans are made for 100 day periods.
  • Honorée plans her year with three 100 day period of massive action, which allows for periods of great accomplishment, followed by periods of relaxation and reflection.
  • She shares the production process she uses for the publishing side of her business.
  • We discuss Honorée’s planning process, which includes BulletJournal.com.
  • We discuss the value of accountability partners to the achievement of your goals.
  • Honorée wrote Prosperity for Writers and the Prosperity for Writers Productivity Journal as her answer to the poor starving artist concept that’s accepted by far too many authors. She shares numerous examples publishing success in both the book and the productivity journal.

Click here to listen to Episode 64 of The Author Biz

Links:

PurchaseHonorée’s books at Amazon.com

Honorée’s website www.honoreecorder.com

Social Media:  Facebook: facebook.com/Honoree and Twitter: twitter.com/Honoree

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but The Author Biz will earn a small commission.