This Author went from zero to $10,000 per month in 90 days

Zero to $10,000 per month in 90 days

Author Michael Anderle is this guest on this first every audio and video episode (see below) of The Author Biz.

Have you seen those year-end articles by indie authors who share sales numbers on their websites? In some cases those numbers are staggering, and it’s easy to read them and ask yourself, how the heck is it even possible to sell that many books.

If so, you’re not alone. It’s hard not to be impressed and happy for those authors. But it WOULD be nice to hear exactly how things started for them.

Michael’s Journey

In December, Michael Anderle heard an episode of The Author Biz where I mentioned being a bit of a spreadsheet geek, so he sent me a link to the spreadsheet he uses to track the major components of his author business. The spreadsheet included daily sales and borrows for multiple books, as well as his marketing costs across using various advertising platforms, including Facebook.

The numbers showed remarkable sales growth in a very compressed time frame, and since this is the beginning of Michael’s career as an author, they also provide some useful guidance.

Death Becomes Her coverHere’s the short version: Michael published his first book, DEATH BECOMES HER on November 2nd, 2015 and earned $6.00. He wrote and published two more books in November and generated Amazon royalties of $427 for the month.

In December wrote and published one more book (more…)

How to Make 2016 Your Best Year Yet, with Honorée Corder

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Honorée Corder is the guest in this episode of The Author Biz

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Have you looked at your calendar recently and asked yourself where has the year gone?

If you have, what’s your next thought? Are you reflecting back on the goals you set for the past year? Did you achieve those goals for 2015? If not is it still possible in the next month to hit those targets?

Today’s show is all about finishing strong with your author biz in 2015 and planning for a successful 2016.

Prosperity for Writers Productivity Journal, by Honorée CorderWho better to help us with these topics than Honorée Corder? She’s the best-selling author of more than a dozen books, including PROSPERITY FOR WRITERS, and the just released PROSPERITY FOR WRITERS PRODUCTIVITY JOURNAL. In addition to her work as an author, she’s a successful entrepreneur, a business and executive coach, and a keynote speaker and corporate trainer.

Prosperity for Writers, by Honorée Corder, CoverIn this 40 minute episode, we talk about finishing strong in 2015, planning for 2016 and how your goals for next year will tie directly to your production plans. We also get into using Honorée’s Short Term Massive Action plan as a guide for planning your 2016.

Show Notes

  • We discuss ways of finishing strong, or what Honorée calls, “running through the tape,” as we close 2015.
  • Honorée shares end of year advice for authors (like me) who won’t hit all the publishing goals they set for themselves in 2015.
  • Short Term Massive Action (STMA) is a plan that Honorée teaches in Vision to Reality where plans are made for 100 day periods.
  • Honorée plans her year with three 100 day period of massive action, which allows for periods of great accomplishment, followed by periods of relaxation and reflection.
  • She shares the production process she uses for the publishing side of her business.
  • We discuss Honorée’s planning process, which includes BulletJournal.com.
  • We discuss the value of accountability partners to the achievement of your goals.
  • Honorée wrote Prosperity for Writers and the Prosperity for Writers Productivity Journal as her answer to the poor starving artist concept that’s accepted by far too many authors. She shares numerous examples publishing success in both the book and the productivity journal.

Click here to listen to Episode 64 of The Author Biz

Links:

PurchaseHonorée’s books at Amazon.com

Honorée’s website www.honoreecorder.com

Social Media:  Facebook: facebook.com/Honoree and Twitter: twitter.com/Honoree

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but The Author Biz will earn a small commission.

 

BookBub Promotion Case Study, with Shannon Esposito

BookBub Promotions

Author Shannon Esposito joins us in this episode to discuss her recent experience with BookBub.

Have you had the opportunity to run your first BookBub promotion yet?

Shannon Esposito

If you have, then you know how powerful BookBub can be as a tool for promoting your books to readers. But, do you know how your results compare to the results of other authors? If you haven’t run a BookBub yet, what should you expect when the time comes to do your first promotion?

In this episode, hybrid author Shannon Esposito shares the specific results of her most recent experience with BookBub. We walk through the entire process, from applying to BookBub, to pre-promotion planning, all the way through to post promotion results, with real numbers.

Karma Bitch CoverShannon indie published her KARMA’S A BITCH, the first book in her now three volume Pet Psychic Mystery Series in 2012, so the promotion was only able to lead readers into two more books in the series, but as you’ll hear during the interview, this promotion led to a significant number of new readers, reviews and, most importantly, sales.

In this 24 minute episode, we’ll take a deep dive into Shannon’s BookBub promotion, the free service she used the day before her ad ran, and go out six weeks from the promo date to review her results.

Show Notes

  • Shannon writes the Pet Psychic Mysteries, a series with three books.
  • She decided to run the promotion during a period where are book sales are historically slow.  For this promotion, she made the first book, KARMA’S A BITCH, free.
  • The day before her BookBub she ran a free advertisement with E-Reader Cafe, which generated nearly 2,000 downloads.
  • Shannon walks us through her day of watching free downloads, which she describes as surprisingly fun.
  • BookBub-LogoThe BookBub promotion generated 19,600 free downloads at a cost of $120.  The total free downloads for both BookBub and E-Reader Cafe were nearly 22,000.
  • Within 24 hours of running the back to back 24-hour promotion, she had added 50 new reviews in the US and her first 15 reviews in the UK.
  • We discuss the sell through she saw with the other two books in her series, and the surprising momentum of the free book, which continued to sell at extremely high levels after the promotion ended.
  • Shannon shares specific unit sales numbers for the series in the month prior to the promotion, the month of the promotion and the month following the promotion.
  • She learned that if an author is turned down for a BookBub ad for the US it is now possible to resubmit an application for an international ad which she says are cheaper and easier to get.
  • Shannon suggests all authors claim their BookBub author profile partners.bookbub.com.
  • Shannon is a hybrid author with a traditionally published book, FAUX PAS, being released in the US on December 1st.

Click here to listen to episode 61 of The Author Biz

Links:

Shannon’s website www.murderinparadise.com

Shannon’s Amazon author page

Social Media: Facebook and Twitter

E-Reader Cafe website

BookBub website

Writing Sales Copy for Fiction with Dean Wesley Smith

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Author Dean Wesley Smith is the guest in this episode of The Author Biz.

What’s the first thing that comes to mind when you think of writing sales copy for your new book?

dean wesley smithFor many authors, it’s a sense of terror. They’d rather write the next 80,000 word novel than sit down to write sales copy. Why is that?

One reason, according to today’s guest, Dean Wesley Smith, is that authors know too many details about the story. They want to include the things that make the story interesting and fun to read. As you’ll hear in the interview, that’s exactly the wrong way to go about writing sales copy.

Dean’s work, specifically through his blog, has been an inspiration to me and thousands of authors around the world. In fact, it was an author from Denmark, Diana Deverell, who suggested that I interview Dean for this specific topic.

How-to-Write-Fiction-Sales-CopyDean and his wife, Kristine Kathryn Rusch (Guest in Episode 28) have been on the front lines of self-publishing for so long that some including Joanna Penn refer to them as the Godparents of indie publishing.

In this 55 minute show, we discuss writing sales copy, the value of not giving up, a subscription model for selling your writing to readers, Dean’s writing in public blog series, and more.

Show Notes:

  • Dean credits not quitting as the secret to the success of his writing career.
  • We discuss a series of blog posts that Dean wrote while he was ghostwriting a book for a New York Times bestselling author. He wrote the book in ten days and blogged about on his website. Then he turned that series of posts into a book called HOW TO WRITE A NOVEL IN TEN DAYS. The book he ghostwrote wrote in ten days went on to hit the NYT bestseller list.
  • In July, Dean began a quest to complete a short story each day of the month. He wound up writing 32 stories in 31 days while blogging about the process. The finished stories were published last month as STORIES FROM JULY.
  • In August, he realized he’d need sales copy for each of the stories. Rather than just write the copy, he decided to write and share his process with blog readers over a period of nine days. That series is being compiled into a book called HOW TO WRITE FICTION SALES COPY.
  • Dean explains why writing sales copy can be so challenging for authors,
  • Dean and his wife, Kristine Kathryn Rusch, had great teachers to help them along they way. They enjoy teaching through their individual blogs, online courses, and multi-day in-person workshops at their offices on the Oregon coast.
  • Dean and Kris launched their online courses as a way of making their training available to authors who couldn’t make it to Oregon.
  • We discuss the idea of authors offering a subscription service to their work, something Dean began a few years ago with SMITH’S MONTHLY. He explains the genesis of the idea, and we discuss how it could work for other authors.

Click here to listen to episode 59 of The Author biz

Links

Thanks for Listening!

Thanks so much for joining me again this week. Do you have some feedback you’d like to share? Leave a note in the comment section below.

If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.

Also, please leave an honest review for The Author Biz Podcast on iTunes!

Ratings and reviews are extremely helpful and mean a great deal to me. They matter in the rankings of the show, and I read every one of them. If you’re not sure how to leave an iTunes review, you can follow the step-by-step instructions here.

Thanks to Dean Wesley Smith for joining us this week.

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but The Author Biz will earn a small commission.

Creative Commons image by StockSnap

Using Facebook Advertising to Grow Your Author Biz, with Mark Dawson


If I see something that I know will work, or I think it could work, I’m prepared to work really hard to understand it.

Author and Facebook marketing expert Mark Dawson is the guest on this episode of The Author Biz.

Mark DawsonWhen you think of Facebook advertising for authors what’s the first name that pops into your mind?

For many listeners who email me with guest suggestions, that name is Mark Dawson.

Mark was a guest on the show last September when we discussed how he used his email list of 2,300 to launch his books to the top of category best seller lists at Amazon.

One year later that list has grown to over 25,000 readers.  His most recent launch landed HEADHUNTERS at the top of category bestseller lists, and it reached #102 for overall Amazon sales on the second day of its release.

Headhunters by Mark DawsonIn this 57 minute episode, we discuss the details of Mark’s launch plan, as well as his laser-like focus on building an email list. Then we get into some of the tactics he uses to grow that list, which includes the effective use of Facebook advertising.  Mark walks us through his process for creating Facebook ads with specifics that you can begin using immediately.

Show Notes:

Mark was a guest on Episode 10 of The Author Biz last September when we discussed the different ways he uses his email list to launch books.

Mark believes the biggest driver to the success of his author business has been the laser-like focus on building his email lists.

We discuss why Mark thinks your email list is so important to build readership.

Mark surveyed his readers last year for the first time. The results he got back were extremely useful when it came to marketing and pricing his books. He wrote a two-part series on the survey and the results.  You can read Part One and Part Two by following the links.

Mark describes a partnership that he and thriller author Russell Blake are jointly running to build both of their lists. He offers some advice for authors on finding the right partner for joint marketing plans.

Mark shares the specifics of the launch plan he used for his latest book, HEADHUNTERS, the 7th book in his John Milton series. The launch landed the book at #102 on the overall Amazon sales list.

We discuss the value of long-term thinking and how Mark applies it to his business. He explains why adding a reader as an email list subscriber is far more important than simply having them purchase a book and not subscribe.

Mark has grown his list from 2,300 to over 25,000 in the past year.

Self-Publishing-FormulaWe discuss the genesis of Mark’s Facebook advertising course, The Self Publishing Formula, where he teaches authors to effectively use Facebook advertising to gain new email list subscribers and to sell more books.

Mark walks us through the process he uses to set up Facebook ads.

Mark explains how to use your existing mailing list to create a custom Facebook targeting group, by using the Facebook power editor.

Mark’s course is scheduled to re-open in October, and he’s offering an hour of free training at www.selfpublishingformula.com. I’ve spoken with several authors who have found the free material extremely useful.

Click here to listen to Episode 58 of The Author Biz

Links:

Mark’s author website www.markjdawson.com

The Self-Publishing Formula website www.selfpublishingformula.com

The Forbes article featuring Mark, Amazon Pays $450,000 A Year To This Self-Published Writer

Thanks for Listening!

Thanks so much for joining me again this week. Do you have some feedback you’d like to share? Leave a note in the comment section below.

If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.

Also, please leave an honest review for The Author Biz Podcast on iTunes!

Ratings and reviews are extremely helpful and mean a great deal to me. They matter in the rankings of the show, and I read every one of them. If you’re not sure how to leave an iTunes review, you can follow the step-by-step instructions here.

Thanks to Mark Dawson for joining us this week.

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but The Author Biz will earn a small commission.

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Refusing to Give Up as a Formula For Success, with Robert Gregory Browne

-I started writing when I was 16 and didn't

Robert Gregory Browne is the guest on this episode of The Author Biz podcast.

Robert Gregory Browne

Robert Gregory Browne

What’s the secret to the success of your author business?

I’ve been asking a version of that question to many of my recent guests and I love the way the answer to that single question sets the direction of the show.

For today’s guest, screenwriter, turned traditionally published author, turned indie author, Robert Gregory Browne the answer was his unwillingness to give up.  To keep persevering when success didn’t fall upon him immediately, the way we all hope it will.

Robert kept at it, taking 19 years to achieve his first real success as a screenwriter and reinventing himself a few times along the way.

Casting the BonesSince becoming an indie author in 2012 Robert has either written or been involved in the writing of a dozen novels. He’s written his own books, he’s co-authored books, and he’s launched a fascinating new project, THE LINGER SERIES, which combines a story idea he had several years ago with an epiphany he had while binge-watching House of Cards on Netflix.

In this 53 minute episode, we get into the value of not giving up, Robert’s willingness to experiment and his thoughts on the craft of writing, which he’s expressed in his new book, CASTING THE BONES, An Indie Authors Guide to the Craft of Fiction.

Show Notes:

    • Robert began writing when he was 16 and didn’t see his first success as a writer until age 35 when he sold a screenplay to Showtime.
    • He sold his first novel at age 50 and credits never giving up as a chief reason for the success of his author business.
    • Robert explains how and why he transitioned from traditional to indie publishing in 2012.
    • LingerWe discuss the LINGER Series - A fascinating experiment in trying to determine if the binge-watching habits people have developed through watching would transfer to reading.
    • We discuss CASTING THE BONES, Robert’s new book for authors.
    • One of the points Robert makes in the book is that the best way to write is the way that works best for you.
    • A discussion of the “show don’t tell” rule beginning authors try so hard to follow. Robert believes “show AND tell” is a better approach for many of us.
    • The value of getting some distance from your work as a way of helping  authors to determine if a book is ready to be published.
    • The importance of making connections with other authors through conferences, events, and even social media.
    • Robert shares his thoughts on the benefits and pitfalls of using Facebook as an author.
    • Robert began using the “sign up and get a free e-book” technique that many authors are using to increase the size of their email list several months ago. He shares his experience using the technique.
    • Robert shares his thoughts on what’s working now for authors and the value of publishing high-quality books and building your catalog.

Click here to listen to The Author Biz no. 56

Links

Robert’s website, www.robertgregorybrowne.com

Purchase CASTING THE BONES at Amazon

Purchase the LINGER series at Amazon

Braun Haus Media website

Robert’s Facebook page

Barry Eisler’s post on JA Konrath’s blog – Shocking WSJ Discovery: Higher Prices=Lower Volume!

Thanks for Listening!

Thanks so much for joining me again this week. Do you have some feedback you’d like to share? Leave a note in the comment section below.

If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.

Also, please leave an honest review for The Author Biz Podcast on iTunes!

Ratings and reviews are extremely helpful and mean a great deal to me. They matter in the rankings of the show, and I read every one of them. If you’re not sure how to leave an iTunes review, you can follow the step-by-step instructions here.

Thanks to Robert Gregory Brown for joining us this week.

Please note that Amazon links are affiliate links. You’ll pay the same price for anything you order, but The Author Biz will earn a small commission.

Creative Commons image by aatlas